Research
Unparalleled Research Experience
Research as the Foundation for Solid Strategy Creation
We believe that sound problem-solving and effective strategy development requires a solid research foundation. After all, you can’ solve a problem until you know its root cause, why it occurred and the ramifications of that problem.
Years ago, charged with helping Air France increase the number of passengers using it to travel from the UAE to Europe and North America, we asked, “What does the research say?”
The reply: “What research?”
Our response: Start talking to people on the street to learn why they didn’t use Paris as a gateway and Air France as an airline.
What happened next? Police were involved. Research got introduced to the Middle East. And a strategy was developed that enabled Air France to post its biggest gains in years.
The Right Research Recipe: Right Problem Identification -> Secondary & Primary Research -> Analysis & Assessment
TQG strategists are always involved in the planning of research projects. We ensure that the research team fully understands the business problem to be solved. And yes, we used “problem” deliberately. Problems can be solved; challenges simply get addressed.
By understanding the business objective(s), we’re able to determine what needs to be learned, and how. We are adept at getting the right data, internal and external, to serve as a good foundation for strategy development.
What we do with the data, though, is where the magic happens.
What we do with the data, though, is where the magic happens.
Strong analysis is table stakes, and we’re pretty darn good at it. More important, however, is the assessment of that data. What gives TQG clients an edge: Our ability to identify the implications of the research findings for the industry in which our client operates, as well as the industries of their top clients, for the verticals in which they operate, for our client’s own company and its product and service offerings.
That edge translates into better bottom lines.
theMindSuite: The World’s First Human Science GPS
TQG clients can also avail themselves of what is being called: “The World’s First Human Science GPS”.
This unique and powerful tool allows you to measure softer relationship issues that may exist with your team, customers, partners, supply channel, citizens or communities.
The easy-to-use data it provides can help you identify areas of agreement and disagreement amongst stakeholders, and help you determine where misalignments will negatively impact the organisation.
You can also cross-reference these metrics with performance, operating and financial data to give you actionable insights not previously possible.
This program can be used as an ongoing tool , or for solely on a specific project.
CONTACT US
We are happy to share more information about our Research, and get a better understanding of your needs.